Location and History

Outdoor activities occupy the local residents each week. One very popular activity is our very own Farmers Market, which takes place in downtown SLO every Thursday night from 6 to 9 p.m.. The Downtown Association (805-541-0286) does a fantastic job organizing the market, and keeps everyone busy with a lot of other wonderful activities such as the "Mozart Festival" and "Concerts In The Plaza". As for the surf on the central coast ... let's just say it keeps us all stoked!!!!

SLO County is home to some gorgeous Central California coastline	Mission San Luis Obispo in the Heart of Downtown

The MassagePillowGift.com and Roxanne's Birkenstock crew!

Our Birkenstock store is located in the Mission Mall in downtown San Luis Obispo, CA, across the creek from Mission San Luis Obispo. San Luis Obispo is located in central California, almost exactly to the mile between San Francisco and Los Angeles on the 101 freeway. It is primarily a college town, home to California Polytechnic State University. The beach is about a 5-10 minute drive through some very scenic valleys. The wine country is a very big industry here on the central coast. Wineries like Castoro Cellars and its "dam fine wine" (1-888- DAM-FINE) produce some of the best wine that California has to offer.

History

Our Birkenstock store located in San Luis Obispo, CA is called Roxanne's Birkenstock. It was approximately the tenth Birkenstock store to open in the United States, by a man named Gorden Judd in 1976. The Zunich family, who are the current owners, moved to San Luis Obispo County in that same year.

Shortly after moving, Roxanne was shopping in the "Creamery" mall with her two sons Mark and Kevin, ages 10 and 8 respectively. Concerned with the well-being of her family, she purchased them all a pair of funny-looking leather sandals called Birkenstocks. Her husband, John, also got a pair and was very impressed with the product. Roxanne decided that she needed to have the whole store (you know how women are with collecting shoes), so they bought the whole thing.

Today the Zunich family still owns what is now Roxanne's Birkenstock, with two locations: one in San Luis Obispo, and one in Fresno, CA. Roxanne is still satisfying her shoe fancy and now owns over a few hundred pairs and growing! Susanna Money, Roxanne's sister, owns the Reno, NV Birkenstock store. After working for Roxanne in the Fresno store, Susanna moved to Reno & opened a specialty store there.

Our old Shoe Shack van carried thousands of shoes over the years it was in use. Thanks for all the lifts, Shoe Shack Van!